Data Enrichment

The Financial Impact of Incomplete Data

The cost of using stale and incomplete data can be staggering.

Gartner has estimated that poor data quality costs organizations an average of $12.9 million per year, while IBM reported in 2026 that more than a quarter of organizations estimate losses above $5 million annually

In terms of AI costs, imagine a clean CRM system versus one with stale and poor-quality data. Here is a simple example…

  • Clean Data CRM System – AI retrieves: 5 relevant customer records = 10,000 tokens processed.

  • Stale Data CRM System – AI retrieves:  5 useful records + 6 stale records + 4 incomplete records = potentially 40,000 tokens processed.

As you can see, the AI costs associated with stale and incomplete data can be considerable as a result.

Transform Stale Data for AI Readiness

Don’t rely on stale or incomplete data to drive your AI initiatives.  We use best-in-class,  trusted data sources to enrich your stale data.

Services include:

  • Data health checks
  • Postal address validation and correction
  • Email address validation
  • Telephone number validation and standardization
  • Geolocation information
  • Identification of gone-away, deceased, or outdated contacts
  • Completion of missing account and contact information
  • Standardization of fields and formats
Data Enrichment
Data Enrichment

A Continuous Process for Data Quality

Paribus 365’s Data Enrichment will help organizations achieve better targeting, improved customer experience, stronger reporting, and more meaningful AI-driven insights.

Validated and enriched data also reduces AI costs by preventing systems from wasting processing power and tokens on poor data. This allows AI to deliver faster, more accurate results using fewer resources

By using Paribus data-quality and enrichment and validation services, organizations can establish a continuous process to:

Identify → Validate → Enrich → Review → Update → Monitor

The Features of Data Enrichment

Paribus 365’s Data Enrichment and Validation Services help customers improve the accuracy, completeness, and usability of their CRM data.

  • Validation

    Validation

    Cleanse and update Dynamics 365 records against trusted sources. Standardizing your email, phone, and address data improves confidence across your CRM.

  • Outdated Records

    Outdated Records

    Customer data changes constantly. Identify deceased, gone-away, and moved contacts to maintain cleaner, accurate, and respectful Dynamics 365 data.

  • Process

    Process

    Safely transfer your selected CRM data via secure SFTP. Records are analyzed against trusted reference data to identify and correct inaccurate details.

Build an AI-ready Dynamics 365 foundation.

Data Enrichment

Ready to improve your Dynamics 365 data?

See how Paribus 365 can help your organization eliminate duplicates, improve data quality, create an AI-ready foundation, and increase confidence in your CRM.