Deceased, Gone-Away & NCOA Data Validation
Identify outdated customer records before they create cost, risk or poor customer experiences.
Customer and prospect data changes constantly. People move. Contact details become outdated. Some customers pass away. Unless these changes are identified, CRM systems gradually accumulate records that are no longer accurate or appropriate to use.
Paribus Data Services can help organizations identify these changes through specialist data-validation and enrichment services, including:
This helps organizations maintain cleaner, more accurate and more respectful customer data within Dynamics 365.
Screen your CRM for outdated contact data.
Deceased Identification
Help prevent inappropriate communications.
The Paribus Deceased-data screening service compares customer records against specialist reference datasets to identify individuals who may have passed away.
Where a reliable match is identified, the CRM record can be flagged for review and desired action.
This can help organizations:
Depending on business requirements, identified records can be suppressed from communications, reviewed manually or processed according to an organization’s governance rules.
Gone-Away Identification
Find records where the customer may no longer live at the recorded address.
A customer record can look perfectly valid while the person no longer lives at the address stored within CRM.
Gone-away screening helps identify records where there is evidence that an individual has moved and the existing address may no longer be reliable.
This provides organizations with an opportunity to:
Rather than deleting the record, organizations can decide how the information should be reviewed, updated or suppressed.
NCOA & Forwarding Address Validation
Identify customers who have moved and help update their records.
National Change of Address and forwarding datasets can help identify individuals who have formally registered a move from one address to another.
The customer’s existing CRM data is securely matched against relevant reference data.
Where an appropriate match is found, the service can potentially identify:
This allows organizations to maintain contact with customers while improving the accuracy of the information already held within Dynamics 365.
