Instantly identify duplicate records and maintain a trusted Single Customer View.

Even with the best data governance processes, duplicate records can find their way into your CRM. Legacy data, system imports, acquisitions and inconsistent data entry can all result in multiple records representing the same customer.

Paribus 365 provides intelligent duplicate detection for Microsoft Dynamics 365, automatically identifying potential duplicate Accounts, Contacts and Leads while users are working. By surfacing duplicate records in real time, Paribus helps organizations improve data quality, increase user confidence and maintain a trusted Single Customer View (SCV).

Duplicate records don’t just create untidy data—they affect every interaction with your customers.

Without visibility of duplicate records, organizations may:

The challenge is that many duplicate records already exist before a data quality strategy is introduced.

Paribus helps users identify those duplicates as part of their normal day-to-day work, making duplicate detection an ongoing business process rather than an occasional clean-up exercise.

Whenever a user opens an Account, Contact or Lead, Paribus automatically checks for potential duplicate records.

Using intelligent fuzzy matching, it compares the current record against other records within Microsoft Dynamics 365 and immediately alerts the user if similar records are found.

Potential duplicates are displayed in an easy-to-review list, allowing users to:

This provides immediate visibility of duplicate data without interrupting normal workflows.

Users need confidence that they are working with the complete picture.

When Paribus 365 detects duplicate records, it presents all relevant matches together, allowing users to review information across multiple records before taking action.

Even before records are merged, users gain a more complete understanding of the customer relationship, helping them make better decisions and avoid fragmented customer engagement.

Once duplicate records have been identified, authorized users can review and merge them directly within Microsoft Dynamics 365.

Paribus supports a guided merge process that enables organizations to consolidate duplicate information into a single, trusted customer record.

This reduces administrative effort while improving the overall quality and integrity of CRM data.

Data quality isn’t achieved through occasional clean-up projects—it’s maintained through continuous awareness.

Paribus 365 empowers every Dynamics 365 user to identify duplicate records as they work, helping organizations improve data quality, maintain a Single Customer View and maximize the value of their CRM investment.