Help users find the right record before creating a new one.

One of the most common causes of duplicate data in Microsoft Dynamics 365 isn’t poor data quality—it’s poor record discovery.

When users can’t quickly find an existing Account, Contact or Lead using the standard Dynamics 365 lookup fields, they often assume the record doesn’t exist and create a new one.

Paribus 365 Smart Entity Lookups replaces standard Dynamics 365 lookups with intelligent fuzzy searching, making it easier to locate existing records, reduce duplicate creation and improve confidence in your CRM data.

Microsoft Dynamics 365 lookup fields rely primarily on exact or near-exact matches.

This creates challenges when customer information has been entered differently by different uses.

For example:

If users can’t immediately find the correct record, the next step is often to create a new one—introducing another duplicate into the CRM.

As organizations grow, this problem becomes increasingly common and can significantly reduce confidence in customer data.

Paribus enhances the standard lookup experience by introducing intelligent fuzzy matching directly into Microsoft Dynamics 365.

Instead of relying on exact spelling or formatting, Paribus searches for likely matches using advanced matching algorithms that recognize common variations in customer data.

Users can locate existing records even when:

This dramatically improves the accuracy and speed of finding customer records.

Paribus Smart Entity Lookups helps users work more efficiently by presenting relevant results in real time.

Instead of scrolling through long lookup lists or trying multiple searches, users can quickly locate the correct record and continue working without interruption.

The result is:

Every duplicate record starts with a user believing the correct record doesn’t already exist.

By helping users find existing Accounts, Contacts and Leads before creating new ones, Smart Entity Lookups becomes one of the most effective ways to reduce duplicate data.

This supports:

Paribus integrates seamlessly into Microsoft Dynamics 365, replacing the standard lookup experience without disrupting existing workflows.

Users continue working in the familiar Dynamics interface while benefiting from a more intelligent and intuitive way to search for customer records.

No additional applications.

No complex training.

Simply better search where it’s needed most.

Finding the right customer record should be quick, intuitive and reliable.

Paribus 365 Smart Entity Lookups transforms the standard Dynamics 365 lookup experience with intelligent fuzzy searching, helping your users work more efficiently while protecting the quality of your CRM data.